Boosting Attendance

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Building Attendance

How to ensure that your events are well attended One of the main issues faced by coven organisers is to ensure that events are well attended. New members are the life blood of Wiccan groups and ensuring that new and existing members attend is a key task for coven organisers. Momentum is also important when building covens. This means that when events are run a growing number of attendees will encourage others to attend.

The most important aspect is to ensure that the event has a purpose and is not simply a drink with other members. By having a focal point for the event it will help to ensure that members attend.

The organisation of rituals around a public event is a way to raised attendance. In this format an event is run around a solar or lunar sabbat. Anyone can attend the public pre meeting but only coven members or pre approved guests are allowed to attend the ritual. By doing this you will sharply reduce the number of one time only attendees. You should not permit everyone to attend unless as it will disturb the energy of the event to have unknown new members present.

A second approach which will lead to more attendees is to arrange for a talk or training to be delivered. Of course this is difficult to arrange, however good talks are almost certain to bring attendees. You may make these events chargeable if you need to cover the speaker costs of authors. If you build relationships it should be possible to arrange speakers.

An additional point that should be considered is to build a WhatsApp group for an event which is dissolved after it takes place. This will allow you to know more clearly who is attending and to build interest in the event by posting messages about it.

If neither of these are possible and you are looking for inspiration the following have proved effective

1. Visits to sacred sites, generally with members travelling by car

2. Arranging to do a one off ritual in a particlarly important site e.g. Avebury or Stanton Drew

3. Attending public events like the Hastings Jack or Stonehenge. This is more effective if transport by train is possible.

4. Attending Witchcraft conventions as a group

5. New Years Eve or summer garden party events

6. A visit to see crop circles

7. Special Halloween events. There is an upsurge in interest around Halloween. Many people are interested in attending a genuine Witchcraft/Halloween event at this time.

There are many other possibilities, however making the events meaningful and interesting is the key.